The other day at a local Social Media Club meeting I had a great conversation with Melissa Taylor. We talked about how your brand now has lots of homepages (Twitter, YouTube, etc.). This is definitely true, but the idea of this isn’t very new.
It started several years ago when people started going to Google for information about your brand instead of your brand’s homepage. Google search results became a billboard for your brand, and consumers associated whatever Google returned with your brand. If you weren’t working on SEO, you may have lost some brand equity over the years by consumers seeing varying search results.
Today, social networks are now doing the same thing. Consumers will search for your brand or talk about your brand, no matter if you are involved or not. There are conversations and pages built around your brand, and if you aren’t there to speak to those conversations, someone else is defining your brand for you.
I’m sure you’ve probably heard all these things before, but Melissa referred me to a great video that has Adam Brown from Coca-Cola talking about this very issue. It’s definitely worth a watch. The video and slides are embedded below.
Coca-Cola: Sharing What Matters, Adam Brown; presented by GasPedal and the Social Media Business Council from GasPedal on Vimeo.
No related posts.
December 22nd, 2009 at 3:55 pm
Hey, thanks for the Kudos! The video is definitely worth a watch, and I think it will be interesting to see what the future holds as search engines play a heavier role in predictive content pushing and aggregation.
Until the next SMC meeting!