UpYourSocial » Video

Your Brand’s Homepage is Everywhere

Kyle Judkins — Sat, 19 Dec 2009 22:32:50 +0000

The other day at a local Social Media Club meeting I had a great conversation with Melissa Taylor. We talked about how your brand now has lots of homepages (Twitter, YouTube, etc.). This is definitely true, but the idea of this isn’t very new.

It started several years ago when people started going to Google for information about your brand instead of your brand’s homepage. Google search results became a billboard for your brand, and consumers associated whatever Google returned with your brand. If you weren’t working on SEO, you may have lost some brand equity over the years by consumers seeing varying search results.

Today, social networks are now doing the same thing. Consumers will search for your brand or talk about your brand, no matter if you are involved or not. There are conversations and pages built around your brand, and if you aren’t there to speak to those conversations, someone else is defining your brand for you.

I’m sure you’ve probably heard all these things before, but Melissa referred me to a great video that has Adam Brown from Coca-Cola talking about this very issue. It’s definitely worth a watch. The video and slides are embedded below.

Coca-Cola: Sharing What Matters, Adam Brown; presented by GasPedal and the Social Media Business Council from GasPedal on Vimeo.

BlogWell New York Social Media Case Study: Coca-Cola, presented by Adam Brown

View more documents from GasPedal.

No related posts.

Social Media is Here to Stay

Kyle Judkins — Sun, 13 Sep 2009 16:16:58 +0000

I saw this video the other day on The Social Media Guide, and I had to share it. Tons of great facts about social media. If you’re in the space, you’ve probably heard some of them before, but it is still worth watching even if you have.

No related posts.

The Easiest Way to Explain RSS

Kyle Judkins — Sat, 11 Jul 2009 18:01:02 +0000

Recently, I have been trying to figure out the best way to explain what RSS and Google Reader are to my coworkers. I have found that this turns out to be a much harder task than I would have ever thought.

During my research for guides, I came across a fantastic video called RSS in Plain English. This is by far the best resource I have found, and the people I have shown it to really latch on to it.

It’s only 4 minutes long and contains great information on RSS. Enough with the intro, here’s the video.

If the video isn’t loading, you can watch it here.

No related posts.