When I wrote Cleaning My Social House, I just wanted to focus on how clearing out some clutter in your social networks can make them much more efficient in the short term. A comment from Lauren Fisher brought another great point to light.
She said,
I think this helps us to remember that social networks are a constantly evolving process. It’s not just a case of setting up a profile once and hoping it will manage itself.
You change the people you want to converse with, start using it in different ways and want to get more out of them, the more you use them. We’re so constrained for time now and need to optimise our consumption of content.
This is such a great point about the long term view of social networks. Everybody that uses social networks uses them in the way they want and need. Those wants and needs are going to change over time as things in their lives change.
In the Beginning
When I first logged onto Facebook in college, it was used to connect with classmates and find a great party on the weekend. Now, I use it to stay connected with my family and closest friends and to promote my blogs on my fan pages. If I hadn’t kept a tidy profile, it would have been harder and more time consuming to move to this new way of using Facebook.
The same can be said for Twitter. Originally, I used Twitter to find some new links about social media and marketing. Now, I send out my blog updates and use it as a networking tool. If I had gotten too caught up in mass followings or other Twitter strategies, it would have taken much longer to change my ways.
Change is Hard
You can still switch directions and change how you use your tools no matter how clean or messy your social house is. I just think it is easier to see when it is time to make those transitions, because there is less change that needs to take place when you have a clean social house.
Change is hard, and I can get set in my ways. Anything to help me stay flexible is something I value in an industry that is constantly changing. How clean do you keep your social house, and how have your social strategies changed over time?
21. February 2010
Comments Off